Posts

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Developing A Precise Call To Action

“CAR GIVEAWAY, READ THIS BLOG TO WIN” If only every call-to-action sounded that sweet. It motivated you to read this article, right? Optimizing your call-to-action is the secret to getting the best engagement and increasing sales from…
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5 Tips for Writing Engaging and SEO-Friendly Blog Posts

There is plenty of bad advice in the online universe about what makes an excellent blog post and how to “win at Google.” The truth is, there is more than one way to excel at content marketing. There are many approaches to utilizing content…
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All Successful Businesses Have This One Thing in Common

A website. And a good one at that. There is no wrong way to build a website for your business, but it’s easy to agonize over the decision. There are just too many ways to do it, ranging from the cheap to the absurdly expensive. It can also…
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The Pros and Cons of Advertising on YouTube

The pros and cons of advertising on YouTube When was the last time you used YouTube? Perhaps you’ve used its DIY tutorials, to access music, view movie trailers or sports highlights. Or maybe you just really LOVE puppy videos (who doesn’t?).…
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Dark Data 101: The good, the bad, the exciting

Exit big data, enter “dark data,” at least as far as buzzwords are concerned. You might hear about dark data a little more this year. Why? Because it’s a growing challenge—and opportunity. What is dark data? It’s not quite as sinister…
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6 Career Paths You Can Take with a Mass Communications Degree

So you’re considering a major in mass communications. You’ve read all the tips and tricks for making your big decision, learning how to follow your passion and create a successful college experience. Or perhaps you already have the degree—which,…
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8 Tips You Need to Know for Marketing to College Students

Determine What Makes Your Product Great for College Students A few key aspects to consider: virtually all college students are on a budget, limited on space, and want products that make their busy lives easier or more fun. Take these factors…
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Five Reasons Newspapers will Stand the Test of Time

  Newspapers are the Original “Content.” Before there were landing pages, Facebook, social posts and SEO...there was the paper. Before the internet, radio, TV, phone lines, or even telegraphs...there has always been some sort of newspaper.…

Targeting the Right Audience for Your Direct Mail Campaign

There’s some debate about the value direct mail can bring to a marketing strategy in our digital-driven world.  What’s interesting is data in recent years has shown a distinctive pendulum effect where the over-saturation of online marketing…
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Advantages of Advertising in Print

Credibility and Authority The “halo effect” is a powerful tool. This is the subconscious phenomenon that suggests the positive feelings associated with a publication will also be associated the brands who advertise within these publications.…