Posts

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How to Increase the Effectiveness of Your Video Marketing

Constructing a video for a business can be an effective tool to use when it comes to its marketing strategy. Whether you’re building a video on your own or using an outside team, the process can be time-consuming and requires a considerable…
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All Successful Businesses Have This One Thing in Common

A website. And a good one at that. There is no wrong way to build a website for your business, but it’s easy to agonize over the decision. There are just too many ways to do it, ranging from the cheap to the absurdly expensive. It can also…
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Get to the point already! Tips for shorter writing

A common saying goes like this: “If I had more time, I would have written a shorter letter.” It’s been attributed to so many folks over the years, I think we get it now. Brevity—in this case short, concise writing—is hard work. In…
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4 Steps for Creating a Successful Product Video

Businesses everywhere are quickly realizing that video is the most effective medium for communicating their brand message. Does that mean that you can just turn on the camera, talk about your business and expect increased sales? Nope. Just…
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The Pros and Cons of Advertising on YouTube

The pros and cons of advertising on YouTube When was the last time you used YouTube? Perhaps you’ve used its DIY tutorials, to access music, view movie trailers or sports highlights. Or maybe you just really LOVE puppy videos (who doesn’t?).…
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6 Career Paths You Can Take with a Mass Communications Degree

So you’re considering a major in mass communications. You’ve read all the tips and tricks for making your big decision, learning how to follow your passion and create a successful college experience. Or perhaps you already have the degree—which,…
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Advantages of Advertising in Print

Credibility and Authority The “halo effect” is a powerful tool. This is the subconscious phenomenon that suggests the positive feelings associated with a publication will also be associated the brands who advertise within these publications.…

Email Marketing: A love/hate relationship

Whether you are a consumer or marketer -- emails can be pesky and at times, something you don't even want to deal with! It's definitely an art to be able to properly strategize an email marketing campaign to engage your customers. And whether…
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Marketing Automation - Your New Best Friend

For individuals and organizations who view any form of automation as an annoyance rather than a convenience, the term "Marketing Automation" might sound a little intimidating. However, the set of tools that make up Marketing Automation are highly…

Take Your Brand to a New Level with Video Advertising

You have all seen video advertising that comes in many different forms. When you're watching a video on YouTube,  you see an ad before the actual video plays. On Facebook, you may see one of your favorite brands in your news feed. While watching…