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How to Increase the Effectiveness of Your Video Marketing

Constructing a video for a business can be an effective tool to use when it comes to its marketing strategy. Whether you’re building a video on your own or using an outside team, the process can be time-consuming and requires a considerable…
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4 Steps for Creating a Successful Product Video

Businesses everywhere are quickly realizing that video is the most effective medium for communicating their brand message. Does that mean that you can just turn on the camera, talk about your business and expect increased sales? Nope. Just…
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The Pros and Cons of Advertising on YouTube

The pros and cons of advertising on YouTube When was the last time you used YouTube? Perhaps you’ve used its DIY tutorials, to access music, view movie trailers or sports highlights. Or maybe you just really LOVE puppy videos (who doesn’t?).…
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8 Tips You Need to Know for Marketing to College Students

Determine What Makes Your Product Great for College Students A few key aspects to consider: virtually all college students are on a budget, limited on space, and want products that make their busy lives easier or more fun. Take these factors…