How to Optimize Your Social Media Campaign

One amazing aspect of social media marketing is that it offers you an array of performance metrics that traditional marketing channels often can'’t deliver. Because of this, it can be hard to determine which metrics are most important. Here…
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Tips for Running a Successful Social Media Contest

Social media contests give value to both your customers and business. They allow customers to engage with you through their social profiles —giving your brand a sort of personal endorsement— and also improve your business' organic reach. If…
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Using Social Media as a Networking Tool

It's likely that you're already networking with your business community through in-person contact at events and meetings. While this type of mingling is an important tactic in growing your list of partners and customers, it's not…

Understanding Facebook Metrics that Matter

Facebook can be a powerful and inexpensive platform on which to advertise your business. However, if you’ havw ever run an ad campaign on this site, you might’ have realized that it can be difficult to understand how it performed. To help…
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Create a Social Media Marketing Strategy

It’s normal to feel overwhelmed when starting a social media marketing strategy from the very beginning. One way to ease the stress you’re feeling is to create a plan. Here are a few tips to consider when working on your social media…

Gaining Brand Exposure on Social Media

A brand is more than a name, a logo, a color palette, and a slogan, —it’ is the combination of every product your business produces, every interaction your business has with its customers, every feeling a consumer associates with your business…

10 Things to Avoid with your social media presence

Having a social media presence is important for a business. Sometimes a business’s presence can seem too personal or not personal enough. Here are some common mistakes to avoid while keeping your social media presence professional.   Do…
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Tips for the Freelance Designer

It’s not easy to start out in the Freelance world.  Trying to establish yourself as a freelance designer takes a lot of time and dedication.  Here are some tips that will help the process go a little smoother. Always Get Compensated…
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What to avoid with your social media presence

Having a social media presence is important for a business. Sometimes a business’s presence can seem too personal or not personal enough. Here are some common mistakes to avoid while keeping your social media presence professional.   Do…
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Facebook just hit 2 BILLION Active Users

Yes you heard that correctly. Facebook has connected 2 Billion people on Facebook. That is about 1/4 of the Worlds population! So what does that mean for social media marketers? In this ever expansive market, it's important to really invest…