Targeting the Right Audience for Your Direct Mail Campaign

There’s some debate about the value direct mail can bring to a marketing strategy in our digital-driven world.  What’s interesting is data in recent years has shown a distinctive pendulum effect where the over-saturation of online marketing…
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Advantages of Advertising in Print

Credibility and Authority The “halo effect” is a powerful tool. This is the subconscious phenomenon that suggests the positive feelings associated with a publication will also be associated the brands who advertise within these publications.…
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How the Right Content Can Catapult Your Business

High Quality Content Breeds Loyalty From blog posts to company news, influential industry announcements and what trends are cutting edge...you always want to be ahead of the curve in content creation.  Ads are present everywhere: on our social…
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The Most Important 2018 Social Media Trends

According to Search Engine Local the hottest social media trends of 2017 included influencer marketing, video, and bots. For the year 2018, video and influencer marketing will continue to be one of the top trends in social media. Ephemeral…
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7 Marketing Podcasts You Should Listen To

Everyone is busy.  Commute times, meetings, grocery shopping, friends, schooling, babysitters, social life, caring for pets, family life...there is always something requiring the time and attention of each and every modern American.  So how…

Boost Holiday Sales with These Email Marketing Tips

Believe it or not, the holidays are officially upon us. Take a look at these holiday email marketing tips to ensure that this season is your most successful yet. Create a Sense of Urgency: Consumers are more likely to convert into paying…

The Four Types of Emails Your Business Should be Sending

Once you’ have started getting your email marketing strategy off the ground by building your contact list, it’s time to determine what you'’re going to send your new subscribers. Below are four email types that can increase customer engagement…
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Make Your Facebook Page More Engaging with These Tips

Facebook is a popular platform for digital advertising, and it's no mystery why—they offer one of the largest digital audiences and allow businesses to target relevant individuals. Make sure you're getting the most out of this site by following…

Boost Open Rates with these Email Subject Line Tips

Regardless of what people say, they do judge an email by its subject line. Make yours appeal to your customers by following these tips: Personalize: Addressing your subject line to everyone means that you’re addressing it to no one.…

Best Practices for Responsive Email Design

Mobile technology has changed how consumers connect to brands via email. Today, more than half of all emails are opened on mobile devices. To keep up with this trend and ensure that your customers look forward to your emails, follow these design…