How to Effectively Communicate Your Creative Vision to a Graphic Designer

When utilizing outsourced contractors, whether through an agency or a freelancer, its always tricky to ensure your creative resource has a clear view of your brand, campaign, and marketing vision. In order to portray your vision of a campaign,…

How to Define Your Marketing Needs When Working with an Agency

As a business owner, growing your business these days can either mean reaching out and putting your trust in a marketing company, or spending a lot of extra time implementing all of the progressive media and advertising on your own. If you choose…

Don't Miss Out This Labor Day!

Summer is coming to an end, which means Labor Day is approaching! On September 3rd people all over the country will be flocking to stores to take advantage of the awesome Labor Day deals!   Labor Day Sales are already being promoted.…
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All Successful Businesses Have This One Thing in Common

A website. And a good one at that. There is no wrong way to build a website for your business, but it’s easy to agonize over the decision. There are just too many ways to do it, ranging from the cheap to the absurdly expensive. It can also…

3 Reasons You Need to Do Email Marketing

There are a lot of misconceptions about email marketing in our universe. Some of them include: “Email Marketing doesn’t provide a high ROI.” “Email Marketing isn’t as effective as Social Media Marketing.” “Nobody checks…

Pioneering Today

Pioneer Day is a Utah state holiday celebrated on July 24. On this day, we commemorate the arrival of the first group of Latter-day Saint pioneers to the Salt Lake Valley in 1847. In that instance “pioneer” means “a person who is among…
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Get to the point already! Tips for shorter writing

A common saying goes like this: “If I had more time, I would have written a shorter letter.” It’s been attributed to so many folks over the years, I think we get it now. Brevity—in this case short, concise writing—is hard work. In…
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4 Steps for Creating a Successful Product Video

Businesses everywhere are quickly realizing that video is the most effective medium for communicating their brand message. Does that mean that you can just turn on the camera, talk about your business and expect increased sales? Nope. Just…
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The Pros and Cons of Advertising on YouTube

The pros and cons of advertising on YouTube When was the last time you used YouTube? Perhaps you’ve used its DIY tutorials, to access music, view movie trailers or sports highlights. Or maybe you just really LOVE puppy videos (who doesn’t?).…
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Tips for Marketing to Baby Boomers

By Alysha Coleman As you plan your marketing strategy, you may realize that Baby Boomers fall into your target audience. Born between 1946 and 1964, men and women in this generation have control of 70 percent of the disposable income going…