What to expect when working with creative types

If you own your own business, there is a chance you will need to work with a creative designer sooner or later. Creative types such as these can sometimes be difficult to work with due to misunderstanding or a disconnect. Creative types have…
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Resources for building an incredible social media brand

Everyone has a “brand” these days — from products to influencers. But what actually is a brand? And why is it important? Most often, people think about brands in the sense of their exterior, their brand identity. However, according…

Make space for Spaces

Spaces is Utah’s Home & Living Magazine, and a regular publication of Utah Media Group. It also appears as a weekly section in the Deseret News and The Salt Lake Tribune, featuring Utah communities and lifestyles with an emphasis on home…
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Get to the point already! Tips for shorter writing

A common saying goes like this: “If I had more time, I would have written a shorter letter.” It’s been attributed to so many folks over the years, I think we get it now. Brevity—in this case short, concise writing—is hard work. In…
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Advantages of Advertising in Print

Credibility and Authority The “halo effect” is a powerful tool. This is the subconscious phenomenon that suggests the positive feelings associated with a publication will also be associated the brands who advertise within these publications.…