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Developing a Brand: How to Create the Right Look and Feel for Your Small Business

Take a moment to think about all of the brands that you see every day. I think it is fair to say that a loved and recognizable brand is one of the most valuable assets a company has. According to a Nielson survey, 59% of consumers prefer to…
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Developing A Precise Call To Action

“CAR GIVEAWAY, READ THIS BLOG TO WIN” If only every call-to-action sounded that sweet. It motivated you to read this article, right? Optimizing your call-to-action is the secret to getting the best engagement and increasing sales from…
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5 Tips for Writing Engaging and SEO-Friendly Blog Posts

There is plenty of bad advice in the online universe about what makes an excellent blog post and how to “win at Google.” The truth is, there is more than one way to excel at content marketing. There are many approaches to utilizing content…
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Resources for building an incredible social media brand

Everyone has a “brand” these days — from products to influencers. But what actually is a brand? And why is it important? Most often, people think about brands in the sense of their exterior, their brand identity. However, according…
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Get to the point already! Tips for shorter writing

A common saying goes like this: “If I had more time, I would have written a shorter letter.” It’s been attributed to so many folks over the years, I think we get it now. Brevity—in this case short, concise writing—is hard work. In…
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4 Steps for Creating a Successful Product Video

Businesses everywhere are quickly realizing that video is the most effective medium for communicating their brand message. Does that mean that you can just turn on the camera, talk about your business and expect increased sales? Nope. Just…
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Five Reasons Newspapers will Stand the Test of Time

  Newspapers are the Original “Content.” Before there were landing pages, Facebook, social posts and SEO...there was the paper. Before the internet, radio, TV, phone lines, or even telegraphs...there has always been some sort of newspaper.…
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How the Right Content Can Catapult Your Business

High Quality Content Breeds Loyalty From blog posts to company news, influential industry announcements and what trends are cutting edge...you always want to be ahead of the curve in content creation.  Ads are present everywhere: on our social…
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The Most Important 2018 Social Media Trends

According to Search Engine Local the hottest social media trends of 2017 included influencer marketing, video, and bots. For the year 2018, video and influencer marketing will continue to be one of the top trends in social media. Ephemeral…
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Guidelines for Hierarchy

The title for this post is “Guidelines for Hierarchy”, because there really isn’t a set of rules that dictate whether a design has god hierarchy or not.  But if you follow these guidelines you will be able design something quickly and…