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Get to the point already! Tips for shorter writing

A common saying goes like this: “If I had more time, I would have written a shorter letter.” It’s been attributed to so many folks over the years, I think we get it now. Brevity—in this case short, concise writing—is hard work. In…
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4 Steps for Creating a Successful Product Video

Businesses everywhere are quickly realizing that video is the most effective medium for communicating their brand message. Does that mean that you can just turn on the camera, talk about your business and expect increased sales? Nope. Just…
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5 Reasons Newspapers will Stand the Test of Time

  Newspapers are the Original “Content.” Before there were landing pages, facebook, social posts, and SEO...there was the paper. Before the internet, radio, TV, phone lines, or even telegraphs...there has always been some sort of…
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How the Right Content Can Catapult Your Business

High Quality Content Breeds Loyalty From blog posts to company news, influential industry announcements and what trends are cutting edge...you always want to be ahead of the curve in content creation.  Ads are present everywhere: on our social…
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The Most Important 2018 Social Media Trends

According to Search Engine Local the hottest social media trends of 2017 included influencer marketing, video, and bots. For the year 2018, video and influencer marketing will continue to be one of the top trends in social media. Ephemeral…
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Guidelines for Hierarchy

The title for this post is “Guidelines for Hierarchy”, because there really isn’t a set of rules that dictate whether a design has god hierarchy or not.  But if you follow these guidelines you will be able design something quickly and…
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5 Tips For a Successful Marketing Video

Lets face it, video is taking over and it's taking over fast! While some of us are gifted at making marketing videos, others could definitely use the help! And there is nothing wrong with that! It takes a lot of practice to create a marketing…

The Many Hats of a Creative - What It Takes to be in a Creative Role

With Creative roles, you get to see ideas come to life! I recently received a creative role, and it's beyond rewarding. Little did I know, how many hats a creative actually wears and the importance of being versatile in your career. Being able…
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The Importance of Quality Content

Building a marketing campaign often means juggling dozens of key aspects of that campaign. Marketers have to consider their target market, budget, key performance indicators, market research, and more. Because all the aforementioned aspects…
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Why Should I Hire a Web Developer When I Have Squarespace?

Platforms like Squarespace have become a very popular option for website management, but the old saying “"you get what you pay for"” still rings true. You might save a few bucks at first, but soon thereafter you will start to realize the platform’'s…