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Five Reasons Newspapers will Stand the Test of Time

  Newspapers are the Original “Content.” Before there were landing pages, Facebook, social posts and SEO...there was the paper. Before the internet, radio, TV, phone lines, or even telegraphs...there has always been some sort of newspaper.…

Targeting the Right Audience for Your Direct Mail Campaign

There’s some debate about the value direct mail can bring to a marketing strategy in our digital-driven world.  What’s interesting is data in recent years has shown a distinctive pendulum effect where the over-saturation of online marketing…
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Advantages of Advertising in Print

Credibility and Authority The “halo effect” is a powerful tool. This is the subconscious phenomenon that suggests the positive feelings associated with a publication will also be associated the brands who advertise within these publications.…
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How the Right Content Can Catapult Your Business

High Quality Content Breeds Loyalty From blog posts to company news, influential industry announcements and what trends are cutting edge...you always want to be ahead of the curve in content creation.  Ads are present everywhere: on our social…
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The Most Important 2018 Social Media Trends

According to Search Engine Local the hottest social media trends of 2017 included influencer marketing, video, and bots. For the year 2018, video and influencer marketing will continue to be one of the top trends in social media. Ephemeral…
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7 Marketing Podcasts You Should Listen To

Everyone is busy.  Commute times, meetings, grocery shopping, friends, schooling, babysitters, social life, caring for pets, family life...there is always something requiring the time and attention of each and every modern American.  So how…

How Social Media Has Impacted The Way We Shop

There is no doubt that social media has changed the way nearly everyone interacts with brands, information and each other. With billions of individuals logging onto their social media accounts every day, the content they come across on these…

Boost Holiday Sales with These Email Marketing Tips

Believe it or not, the holidays are officially upon us. Take a look at these holiday email marketing tips to ensure that this season is your most successful yet. Create a Sense of Urgency: Consumers are more likely to convert into paying…

Four Things You Should Avoid Doing on Facebook

In the process of building your Facebook page, it can be tempting to skip best practices in favor of other tactics. However, doing so can cause you to lose followers and decrease your presence. Make sure you’re avoiding the following actions. …

ICYMI: ADOBE MAX 2017 PART 3

Highlights from each speaker: Part 2 – Mark Ronson While we weren’t able to be one of the over 12,000 attendees at Adobe MAX this year, we fortunately live in the digital age and were able to watch it streaming live, and revisit…