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The Pros and Cons of Advertising on YouTube

The pros and cons of advertising on YouTube When was the last time you used YouTube? Perhaps you’ve used its DIY tutorials, to access music, view movie trailers or sports highlights. Or maybe you just really LOVE puppy videos (who doesn’t?).…
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Tips for Marketing to Baby Boomers

By Alysha Coleman As you plan your marketing strategy, you may realize that Baby Boomers fall into your target audience. Born between 1946 and 1964, men and women in this generation have control of 70 percent of the disposable income going…
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Dark Data 101: The good, the bad, the exciting

Exit big data, enter “dark data,” at least as far as buzzwords are concerned. You might hear about dark data a little more this year. Why? Because it’s a growing challenge—and opportunity. What is dark data? It’s not quite as sinister…
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6 Career Paths You Can Take with a Mass Communications Degree

So you’re considering a major in mass communications. You’ve read all the tips and tricks for making your big decision, learning how to follow your passion and create a successful college experience. Or perhaps you already have the degree—which,…
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8 Tips You Need to Know for Marketing to College Students

Determine What Makes Your Product Great for College Students A few key aspects to consider: virtually all college students are on a budget, limited on space, and want products that make their busy lives easier or more fun. Take these factors…
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5 Reasons Newspapers will Stand the Test of Time

  Newspapers are the Original “Content.” Before there were landing pages, facebook, social posts, and SEO...there was the paper. Before the internet, radio, TV, phone lines, or even telegraphs...there has always been some sort of…

Targeting the Right Audience for Your Direct Mail Campaign

There’s some debate about the value direct mail can bring to a marketing strategy in our digital-driven world.  What’s interesting is data in recent years has shown a distinctive pendulum effect where the over-saturation of online marketing…
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Advantages of Advertising in Print

Credibility and Authority The “halo effect” is a powerful tool. This is the subconscious phenomenon that suggests the positive feelings associated with a publication will also be associated the brands who advertise within these publications.…
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How the Right Content Can Catapult Your Business

High Quality Content Breeds Loyalty From blog posts to company news, influential industry announcements and what trends are cutting edge...you always want to be ahead of the curve in content creation.  Ads are present everywhere: on our social…
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The Most Important 2018 Social Media Trends

According to Search Engine Local the hottest social media trends of 2017 included influencer marketing, video, and bots. For the year 2018, video and influencer marketing will continue to be one of the top trends in social media. Ephemeral…