,

Developing a Brand: How to Create the Right Look and Feel for Your Small Business

Take a moment to think about all of the brands that you see every day. I think it is fair to say that a loved and recognizable brand is one of the most valuable assets a company has. According to a Nielson survey, 59% of consumers prefer to…
,

How to Increase the Effectiveness of Your Video Marketing

Constructing a video for a business can be an effective tool to use when it comes to its marketing strategy. Whether you’re building a video on your own or using an outside team, the process can be time-consuming and requires a considerable…
,

Why Does My Website Need to be Mobile Responsive?

Imagine you have built a stunning website for your blog or business. You have slaved away to get every detail perfect, create quality content, and lay it out beautifully. Everything is going great and you’re ready to launch! That is until…
, ,

Developing A Precise Call To Action

“CAR GIVEAWAY, READ THIS BLOG TO WIN” If only every call-to-action sounded that sweet. It motivated you to read this article, right? Optimizing your call-to-action is the secret to getting the best engagement and increasing sales from…

4 Benefits of Listening to Music in the Workplace

Music can be perfect for driving with the top down or jamming out with friends, but did you know it has many benefits when listened to in the workplace? Whether it’s your favorite rock song or the most relaxing classical tune, read on…

How to Survive your First Week at a New Job

At some point in your life, you’ve had to be the “new kid,” “fresh meat” or the “rookie.” We all have to be new at some point, but it can be a little nerve wracking when it comes to being a new hire at any job. Here are five tips…

What to expect when working with creative types

If you own your own business, there is a chance you will need to work with a creative designer sooner or later. Creative types such as these can sometimes be difficult to work with due to misunderstanding or a disconnect. Creative types have…

How To Throw A Great “Office” Party

Pick A Great Planning Committee The key to throwing an awesome office party starts in the planning. You need a great committee of people who are creative, detailed oriented and love having fun. If you have a group of uncreative boring people…
,

5 Tips for Writing Engaging and SEO-Friendly Blog Posts

There is plenty of bad advice in the online universe about what makes an excellent blog post and how to “win at Google.” The truth is, there is more than one way to excel at content marketing. There are many approaches to utilizing content…

How to Effectively Communicate Your Creative Vision to a Graphic Designer

When utilizing outsourced contractors, whether through an agency or a freelancer, its always tricky to ensure your creative resource has a clear view of your brand, campaign, and marketing vision. In order to portray your vision of a campaign,…