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Resources for building an incredible social media brand

Everyone has a “brand” these days — from products to influencers. But what actually is a brand? And why is it important? Most often, people think about brands in the sense of their exterior, their brand identity. However, according…

3 Reasons You Need to Do Email Marketing

There are a lot of misconceptions about email marketing in our universe. Some of them include: “Email Marketing doesn’t provide a high ROI.” “Email Marketing isn’t as effective as Social Media Marketing.” “Nobody checks…

The Office at UMG Agency

If you’ve ever seen The Office (U.S.), you know how surprisingly relatable it is. Having trouble finding the real-life representations of the characters in your office? We’ve summed up the character traits of our favorite Dunder Mifflin…

Pioneering Today

Pioneer Day is a Utah state holiday celebrated on July 24. On this day, we commemorate the arrival of the first group of Latter-day Saint pioneers to the Salt Lake Valley in 1847. In that instance “pioneer” means “a person who is among…

Make space for Spaces

Spaces is Utah’s Home & Living Magazine, and a regular publication of Utah Media Group. It also appears as a weekly section in the Deseret News and The Salt Lake Tribune, featuring Utah communities and lifestyles with an emphasis on home…
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Get to the point already! Tips for shorter writing

A common saying goes like this: “If I had more time, I would have written a shorter letter.” It’s been attributed to so many folks over the years, I think we get it now. Brevity—in this case short, concise writing—is hard work. In…
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4 Steps for Creating a Successful Product Video

Businesses everywhere are quickly realizing that video is the most effective medium for communicating their brand message. Does that mean that you can just turn on the camera, talk about your business and expect increased sales? Nope. Just…
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The Pros and Cons of Advertising on YouTube

The pros and cons of advertising on YouTube When was the last time you used YouTube? Perhaps you’ve used its DIY tutorials, to access music, view movie trailers or sports highlights. Or maybe you just really LOVE puppy videos (who doesn’t?).…
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Tips for Marketing to Baby Boomers

By Alysha Coleman As you plan your marketing strategy, you may realize that Baby Boomers fall into your target audience. Born between 1946 and 1964, men and women in this generation have control of 70 percent of the disposable income going…
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Dark Data 101: The good, the bad, the exciting

Exit big data, enter “dark data,” at least as far as buzzwords are concerned. You might hear about dark data a little more this year. Why? Because it’s a growing challenge—and opportunity. What is dark data? It’s not quite as sinister…