Entries by Katie Porter

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5 Tips for Writing Engaging and SEO-Friendly Blog Posts

There is plenty of bad advice in the online universe about what makes an excellent blog post and how to “win at Google.” The truth is, there is more than one way to excel at content marketing. There are many approaches to utilizing content to increase your company’s leads and conversions through an inbound writing…

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Five Reasons Newspapers will Stand the Test of Time

  Newspapers are the Original “Content.” Before there were landing pages, Facebook, social posts and SEO…there was the paper. Before the internet, radio, TV, phone lines, or even telegraphs…there has always been some sort of newspaper. It is believed “Publick Occurences Both Foreign and Domestick,” published by Benjamin Harris out of Boston in 1690, was…

Targeting the Right Audience for Your Direct Mail Campaign

There’s some debate about the value direct mail can bring to a marketing strategy in our digital-driven world.  What’s interesting is data in recent years has shown a distinctive pendulum effect where the over-saturation of online marketing is actually bringing new life and increased conversion rates to more traditional marketing methods.  The important elements when…

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Advantages of Advertising in Print

Credibility and Authority The “halo effect” is a powerful tool. This is the subconscious phenomenon that suggests the positive feelings associated with a publication will also be associated the brands who advertise within these publications. For newer brands specifically this is a great approach as you will be able to dovetail on the success of…

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7 Marketing Podcasts You Should Listen To

Everyone is busy.  Commute times, meetings, grocery shopping, friends, schooling, babysitters, social life, caring for pets, family life…there is always something requiring the time and attention of each and every modern American.  So how do truly productive people make the most of their time and feel the most successful?  The secret is in the podcast.…