Understanding Facebook Metrics that Matter

Facebook can be a powerful and inexpensive platform on which to advertise your business. However, if you’ havw ever run an ad campaign on this site, you might’ have realized that it can be difficult to understand how it performed. To help…
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Create a Social Media Marketing Strategy

It’s normal to feel overwhelmed when starting a social media marketing strategy from the very beginning. One way to ease the stress you’re feeling is to create a plan. Here are a few tips to consider when working on your social media…

Gaining Brand Exposure on Social Media

A brand is more than a name, a logo, a color palette, and a slogan—it’s the combination of every product your business produces, every interaction your business has with its customers, every feeling a consumer associates with your business,…
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The Many Hats of a Creative - What It Takes to be in a Creative Role

Creative roles are unique and fun in it's own. You get to see ideas come to life! I recently got my in for being a creative and it's been beyond rewarding. Little did I know, how many hats a creative actually wears and the importance of being…

10 Things to Avoid with your social media presence

Having a social media presence is important for a business. Sometimes a business’s presence can seem too personal or not personal enough. Here are some common mistakes to avoid while keeping your social media presence professional.   Do…
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Tips for the Freelance Designer

It’s not easy to start out in the Freelance world.  Trying to establish yourself as a freelance designer takes a lot of time and dedication.  Here are some tips that will help the process go a little smoother. Always Get Compensated…
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What to avoid with your social media presence

Having a social media presence is important for a business. Sometimes a business’s presence can seem too personal or not personal enough. Here are some common mistakes to avoid while keeping your social media presence professional.   Do…
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Facebook just hit 2 BILLION Active Users

Yes you heard that correctly. Facebook has connected 2 Billion people on Facebook. That is about 1/4 of the Worlds population! So what does that mean for social media marketers? In this ever expansive market, it's important to really invest…
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Is Your Facebook Page Up-To-Par or Sub-Par?

Here is a short checklist of things to look for when creating or updating your company Facebook page: Page Title – The title of your page and your personalized Facebook URL should match in order to make it easier for your audience…
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Hashtag Strategy: Use hashtags to promote your brand

You can hashtag just about anything nowadays. But whether you’re a start-up company or just trying to get your brand out there, when using hashtags, try to make it beneficial by doing a little strategizing first. Hashtags can be a great and…