How Social Media Has Impacted The Way We Shop

There is no doubt that social media has changed the way nearly everyone interacts with brands, information and each other. With billions of individuals logging onto their social media accounts every day, the content they come across on these…

Four Things You Should Avoid Doing on Facebook

In the process of building your Facebook page, it can be tempting to skip best practices in favor of other tactics. However, doing so can cause you to lose followers and decrease your presence. Make sure you’re avoiding the following actions. …
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Make Your Facebook Page More Engaging with These Tips

Facebook is a popular platform for digital advertising, and it's no mystery why—they offer one of the largest digital audiences and allow businesses to target relevant individuals. Make sure you're getting the most out of this site by following…

Grow and Monetize Your Email List Using Facebook

Though remarketing to your email subscribers is a powerful way to connect with potential customers, it may seem out-of-reach or too complex for many business owners. However, this practice can be quite simple. Read on to learn how you can grow,…

How to Optimize Your Social Media Campaign

One amazing aspect of social media marketing is that it offers you an array of performance metrics that traditional marketing channels often can'’t deliver. Because of this, it can be hard to determine which metrics are most important. Here…
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Tips for Running a Successful Social Media Contest

Social media contests give value to both your customers and business. They allow customers to engage with you through their social profiles —giving your brand a sort of personal endorsement— and also improve your business' organic reach. If…
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Using Social Media as a Networking Tool

It's likely that you're already networking with your business community through in-person contact at events and meetings. While this type of mingling is an important tactic in growing your list of partners and customers, it's not…

Understanding Facebook Metrics that Matter

Facebook can be a powerful and inexpensive platform on which to advertise your business. However, if you’ havw ever run an ad campaign on this site, you might’ have realized that it can be difficult to understand how it performed. To help…
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Create a Social Media Marketing Strategy

It’s normal to feel overwhelmed when starting a social media marketing strategy from the very beginning. One way to ease the stress you’re feeling is to create a plan. Here are a few tips to consider when working on your social media…

Gaining Brand Exposure on Social Media

A brand is more than a name, a logo, a color palette, and a slogan, —it’ is the combination of every product your business produces, every interaction your business has with its customers, every feeling a consumer associates with your business…