Boost Holiday Sales with These Email Marketing Tips

Believe it or not, the holidays are officially upon us. Take a look at these holiday email marketing tips to ensure that this season is your most successful yet. Create a Sense of Urgency: Consumers are more likely to convert into paying…

The Four Types of Emails Your Business Should be Sending

Once you’ve started getting your email marketing strategy off the ground by building your contact list, it’s time to determine what you’re going to send your new subscribers. Below are four email types that can increase customer engagement…
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Make Your Facebook Page More Engaging with These Tips

Facebook is a popular platform for digital advertising, and it's no mystery why—they offer one of the largest digital audiences and allow businesses to target relevant individuals. Make sure you're getting the most out of this site by following…

Boost Open Rates with these Email Subject Line Tips

Regardless of what people say, they do judge an email by its subject line. Make yours appeal to your customers by following these tips: Personalize: Addressing your subject line to everyone means that you’re addressing it to no one.…

Best Practices for Responsive Email Design

Mobile technology has changed how consumers connect to brands via email. Today, more than half of all emails are opened on mobile devices. To keep up with this trend and ensure that your customers look forward to your emails, follow these design…

How to Improve Your Email Open Rates

Your next email marketing campaign will only be effective if your subscribers open it in the first place. Learn how you can make this action more likely to happen: Prune Your Subscribers: Having a large subscriber list is meaningless…

Understanding the Iron Triangle of Marketing

Working in marketing, especially in terms of web design, is like walking on a tightrope. You have to make sure to achieve perfect balance between Scope, Schedule, and Resources or problems with the project can arise. But not many people know…
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The Best SEO Plugin for WordPress

It’s becoming more and more important to make sure your website is SEO optimized.  Thankfully, WordPress has a myriad of different choices of plugins to install.  Some of the top plugins are YOAST by YOAST, SEO Ultimate by SEO Design Solutions,…
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Tips for Running a Successful Social Media Contest

Social media contests give value to both your customers and business. They allow customers to engage with you through their social profiles —giving your brand a sort of personal endorsement— and also improve your business' organic reach. If…
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Using Social Media as a Networking Tool

It's likely that you're already networking with your business community through in-person contact at events and meetings. While this type of mingling is an important tactic in growing your list of partners and customers, it's not…