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5 Tips For a Successful Marketing Video

Lets face it, video is taking over and it's taking over fast! While some of us are gifted at making marketing videos, others could definitely use the help! And there is nothing wrong with that! It takes a lot of practice to create a marketing…
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The Many Hats of a Creative - What It Takes to be in a Creative Role

Creative roles are unique and fun in it's own. You get to see ideas come to life! I recently got my in for being a creative and it's been beyond rewarding. Little did I know, how many hats a creative actually wears and the importance of being…
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The Importance of Quality Content

Building a marketing campaign often means juggling dozens of key aspects of that campaign. Marketers have to consider their target market, budget, key performance indicators, market research, and more. Because all the aforementioned aspects…
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Why Should I Hire a Web Developer When I Have Squarespace?

Platforms like Squarespace have become a very popular option for website management, but the old saying “"you get what you pay for"” still rings true. You might save a few bucks at first, but soon thereafter you will start to realize the platform’'s…
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Facebook just hit 2 BILLION Active Users

Yes you heard that correctly. Facebook has connected 2 Billion people on Facebook. That is about 1/4 of the Worlds population! So what does that mean for social media marketers? In this ever expansive market, it's important to really invest…
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Is Your Facebook Page Up-To-Par or Sub-Par?

Here is a short checklist of things to look for when creating or updating your company Facebook page: Page Title – The title of your page and your personalized Facebook URL should match in order to make it easier for your audience…
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Why You Need A Good Call To Action

Having a call to action or CTA is a necessity for good marketing practices. Although calls-to-action seems like a simple button you can add just about anywhere, it's important that you understand the role of a CTA and implement it correctly. So…

Email Marketing: A love/hate relationship

Whether you are a consumer or marketer -- emails can be pesky and at times, something you don't even want to deal with! It's definitely an art to be able to properly strategize an email marketing campaign to engage your customers. And whether…
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Live Streams - The Hip Trend Everybody Loves

Chances are if you are on Facebook or any of the other major social media platforms you are familiar with one of their newest features which is live video. Live video is a unique and creative way to keep your leads and customers interested in…

Visual Content: The Superhero of Marketing

There's no doubt that marketing is becoming more and more competitive. With technology and trends consistently changing, it's important you can keep up to create revenue for our brand. When you think of visual content, you may over do it.…