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Hashtag Strategy: Use hashtags to promote your brand

You can hashtag just about anything nowadays. But whether you’re a start-up company or just trying to get your brand out there, when using hashtags, try to make it beneficial by doing a little strategizing first. Hashtags can be a great and…
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Why You Need A Good Call To Action

Having a call to action or CTA is a necessity for good marketing practices. Although calls-to-action seems like a simple button you can add just about anywhere, it's important that you understand the role of a CTA and implement it correctly. So…
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Look out Snapchat. Instagram now has facial filters

With the recent updates that Instagram and Facebook has put out, all social platforms are looking a lot alike. Instagram, just yesterday, finally adds face filters to your storytelling. Starting with eight initial filter, you can again, have…

Storytelling is Taking Over the Web

Unless you've been living under a rock over the last 6 months, you've noticed all major social platforms have implemented a story feature to let your followers know what's happening throughout your day and will disappear in 24 hours. Let's…

Email Marketing: A love/hate relationship

Whether you are a consumer or marketer -- emails can be pesky and at times, something you don't even want to deal with! It's definitely an art to be able to properly strategize an email marketing campaign to engage your customers. And whether…

How Not To Do Digital Marketing

When done correctly, digital marketing can help boost sales, increase your customer base, and deliver a high ROI. In spite of its many benefits, businesses can still get it wrong when it comes to digital marketing. Here are a few actions to…
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Marketing Automation - Your New Best Friend

For individuals and organizations who view any form of automation as an annoyance rather than a convenience, the term "Marketing Automation" might sound a little intimidating. However, the set of tools that make up Marketing Automation are highly…
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Live Streams - The Hip Trend Everybody Loves

Chances are if you are on Facebook or any of the other major social media platforms you are familiar with one of their newest features which is live video. Live video is a unique and creative way to keep your leads and customers interested in…

Take Your Brand to a New Level with Video Advertising

You have all seen video advertising that comes in many different forms. When you're looking at Youtube and you see an ad before you can play the actual video, or on Facebook and you see one of your favorite brands in your news feed all the way…

Visual Content: The Superhero of Marketing

There's no doubt that marketing is becoming more and more competitive. With technology and trends consistently changing, it's important you can keep up to create revenue for our brand. When you think of visual content, you may over do it.…