Grow and Monetize Your Email List Using Facebook

Though remarketing to your email subscribers is a powerful way to connect with potential customers, it may seem out-of-reach or too complex for many business owners. However, this practice can be quite simple. Read on to learn how you can grow,…

Best Practices for Responsive Email Design

Mobile technology has changed how consumers connect to brands via email. Today, more than half of all emails are opened on mobile devices. To keep up with this trend and ensure that your customers look forward to your emails, follow these design…

How to Optimize Your Social Media Campaign

One amazing aspect of social media marketing is that it offers you an array of performance metrics that traditional marketing channels often can'’t deliver. Because of this, it can be hard to determine which metrics are most important. Here…

How to Improve Your Email Open Rates

Your next email marketing campaign will only be effective if your subscribers open it in the first place. Learn how you can make this action more likely to happen: Prune Your Subscribers: Having a large subscriber list is meaningless…

Understanding the Iron Triangle of Marketing

Working in marketing, especially in terms of web design, is like walking on a tightrope. You have to make sure to achieve perfect balance between Scope, Schedule, and Resources or problems with the project can arise. But not many people know…
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The Best SEO Plugin for WordPress

It’s becoming more and more important to make sure your website is SEO optimized.  Thankfully, WordPress has a myriad of different choices of plugins to install.  Some of the top plugins are YOAST by YOAST, SEO Ultimate by SEO Design Solutions,…
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Tips for Running a Successful Social Media Contest

Social media contests give value to both your customers and business. They allow customers to engage with you through their social profiles —giving your brand a sort of personal endorsement— and also improve your business' organic reach. If…
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Using Social Media as a Networking Tool

It's likely that you're already networking with your business community through in-person contact at events and meetings. While this type of mingling is an important tactic in growing your list of partners and customers, it's not the…

Web Hosting for Dummies

Without a doubt, web hosting is the single most neglected thing when it comes to running your business.  Most people don’t give a thought about the type of hosting and ultimately just buy the cheapest hosting they can find.  Of course, it’s…

Why do I need a designer?

Thinking of starting a business? If so, you want your brand to be viewed as professional, that may mean employing people who can help you achieve that. You have a product or service that you want to promote and sell, and the person that will…