Entries by Jeni Fitzgibbon

How Social Media Has Impacted The Way We Shop

There is no doubt that social media has changed the way nearly everyone interacts with brands, information and each other. With billions of individuals logging onto their social media accounts every day, the content they come across on these platforms could potentially drive an immense number of leads and purchases. Take a look at some…

Boost Holiday Sales with These Email Marketing Tips

Believe it or not, the holidays are officially upon us. Take a look at these holiday email marketing tips to ensure that this season is your most successful yet. Create a Sense of Urgency: Consumers are more likely to convert into paying customers if they feel compelled to take an action immediately or under a…

Four Things You Should Avoid Doing on Facebook

In the process of building your Facebook page, it can be tempting to skip best practices in favor of other tactics. However, doing so can cause you to lose followers and decrease your presence. Make sure you’re avoiding the following actions. Don’t Spam: This should be a given. Infiltrating other businesses’ pages and telling their…

ICYMI: ADOBE MAX 2017 PART 3

Highlights from each speaker: Part 2 – Mark Ronson While we weren’t able to be one of the over 12,000 attendees at Adobe MAX this year, we fortunately live in the digital age and were able to watch it streaming live, and revisit the talks and announcements as they became available online and to everyone. Thursday’s…

The Four Types of Emails Your Business Should be Sending

Once you’ have started getting your email marketing strategy off the ground by building your contact list, it’s time to determine what you’’re going to send your new subscribers. Below are four email types that can increase customer engagement with your business and drive sales. Welcome Email: This email is usually the first one a…

ICYMI: ADOBE MAX 2017 PART 2

Highlights from each speaker: Part 2 – Annie Griffiths While we weren’t able to be one of the over 12,000 attendees at Adobe MAX this year, we fortunately live in the digital age and were able to watch it streaming live, and revisit the talks and announcements as they became available online and to everyone.…

,

Make Your Facebook Page More Engaging with These Tips

Facebook is a popular platform for digital advertising, and it’s no mystery why—they offer one of the largest digital audiences and allow businesses to target relevant individuals. Make sure you’re getting the most out of this site by following these guidelines: Regularly Refresh Your Page’s Cover Image: When a customer visits your Facebook page, your…

Boost Open Rates with these Email Subject Line Tips

Regardless of what people say, they do judge an email by its subject line. Make yours appeal to your customers by following these tips: Personalize: Addressing your subject line to everyone means that you’re addressing it to no one. Craft a subject line that speaks directly to your customer. Keep It Short: Most email clients…

Grow and Monetize Your Email List Using Facebook

Though remarketing to your email subscribers is a powerful way to connect with potential customers, it may seem out-of-reach or too complex for many business owners. However, this practice can be quite simple. Read on to learn how you can grow, remarket to and monetize your email list. Devise an Enticing Lead Magnet: Your potential…