Take Your Brand to a New Level with Video Advertising

You have all seen video advertising that comes in many different forms. When you’re looking at Youtube and you see an ad before you can play the actual video, or on Facebook and you see one of your favorite brands in your news feed all the way down to the commercial during your favorite sitcom or football game. Each of these forms of advertising has it particular role when it comes to niche video advertising.

Consumers are quickly turning their heads from traditional media but looking for their entertainment and exploration through digital media. It allows them to connect on a deeper level because videos essentially tell a story. Video advertising is important to businesses because through social and traditional networks, it allows you to improve brand awareness, retention, and conversions.  Consumers see advertising consistently throughout the day, so to catch their eye it needs to be accessible, easy, and quick to catch their attention.

We did some research to find the key statistics for video advertising and where it’s headed in the years ahead:

Wyzowl created a comprehensive survey that allow us to look more in depth with the direction video advertising is going.

These phenomenal statistics from this 2016 survey cover everything from sharing, learning retention and more:

61% of businesses told us they currently use video as a marketing tool

66% were NOT using video just 12 months ago.

87% of businesses who use video say they use it on social media. Of these businesses, 78% say they believe it to be an effective tactic. 

Where both text and video are available on the same web page, 69% of users would prefer to watch video to learn about a product or service. 

74% of users who watched an explainer video to learn more about a product or service subsequently bought it. 

76% of users say they would share a branded video with their friends if it was entertaining and 55% of users would share a video if it was inspirational. 

With these statistics you can see that video advertising has increasingly become the norm to share your brand across different platforms. 

Even us marketers are consumers in one way or another and we too love the idea of connecting with other brands on a personal level.

We believe that the up coming years story telling and sharing will become more prominent (and more creative) as video shifts. With VR becoming more popular and live videos on Facebook, Instagram and more — the possibilities are endless!