Visual Content: The Superhero of Marketing

There’s no doubt that marketing is becoming more and more competitive. With technology and trends consistently changing, it’s important you can keep up to create revenue for our brand.

When you think of visual content, you may over do it. Which is quite the contrary. Visual content is as simple as a picture, video or even a meme! Which is the millennial’s favorite way of communication. (Trust me, I enjoy a good meme)

So this type of marketing can be quite simple and entertaining to users. With 37% of marketers who have said visual marketing was the most important form of content for their business, second only to blogging (38%),important you start implementing content appealing to the eye.

Not only does visual content give your brand a personality, it gives your followers something to share with their friends and family. Put yourself in the shoes of a consumer, are you more keen to something appealing to the eyes or reading something? Your competitors are doing it so why aren’t you?!

There are so many businesses that you can derive inspiration from:

Starbucks:

 Coca-Cola:

Nike:

Visual content allows your brand to tell their story, through videos, pictures and memes. Capture the hearts of your followers, they will be there for years to come.